ALUDESIGN has existed for over 20 years and they are aluminium specialists. The company offers full services concerning design, construction of forms as well as production and machining of details out of die-cast aluminium.
Ninety-five percent of the products made at the works reach foreign markets, mainly Germany, but also Austria, Switzerland, and the Scandinavian countries. The clients of ALUDESIGN are mainly furniture manufacturers (the regular customer list includes six out of 20 biggest European producers of office furniture), car manufacturers, and the medical and lighting industries. The company is among the top five European producers of cast aluminium elements for the furniture industry.
Evolution instead of revolution
The production process for the aluminium details cast at ALUDESIGN works requires experience and is time-consuming. Our idea for its image evolution resulted from the perceptible necessity to highlight over 20 years of the company’s experience and at the same time to emphasize the development of the brand and modernization of its image.
In effect a refreshed visual system was developed, making reference to the brand’s tradition and recognizability (logotype, outdoor business signs), as well as modern designs of company materials and of a responsive company website.
Scope of work:
- Rebranding
- Design of a logotype and a new brand book
- Design of company materials
- Design of company website
- Outdoor business signs
Photographs:
- Photos of the foundry: Artur Musioł
- Product photographs: Piotr Frąckowiak
