Domestic capital

Baltic Capital is an independent Polish investment fund company. It is a young company established in 2015. Its clients are well-to-do people who have no specialist knowledge of financial markets, and who search for attractive return rates achievable irrespective of market conditions.

The aim of the company is to establish long-lasting relations with investors and to implement its own investment strategies, concentrating on protecting the capital and generating repeatable profits.

The client wished to keep the name of the company, so we decided to strengthen its visual message and emphasise the domestic character of the brand by changing the shape of the logotype itself and choosing colours.

Blue is the colour of water. Its shades are associated with cleanliness, stability, infallibility and calm. Using this colour in the identification came as a natural choice.

In the final phase of our cooperation we designed a responsive website, which made it possible for all relevant content to be delivered to recipients, supplemented with icons and illustrations making reference to waves and other marine elements.