Dobocom is a public relations agency specializing in maintaining contacts with the media and caring for companies’ positive image.
The client wished to keep the company name unchanged, so we tried to show the strengths of the brand (experience in PR) in a simple symbol, and connect with the sound of its name. The outcome of the cooperation was a logotype that caught attention of graphic designers’ community and was displayed at the Second Polish Exhibition of Graphic Symbols, an event presenting the spectrum of achievements in Polish design in the years 2000-2015.
Starting from the symbol, we proposed to the client a colour scheme for the identity based on red, which is a very emotionally intense colour. It emphasises and effectively brings forward the content, i.e. the strength of the brand. It is also the colour that brings the recipient to action. We supplemented it with blue, associated with confidence and calm.
As a result, we produced the logotype, company ephemera, and the design of a responsive website, together with a series of images identifying the strong points of the agency.
Scope of work:
- Rebranding
- Design of logotype and the brand book
- Design of company materials
- Design of responsive website
