(01) Project Definition
In 2026, the 120th anniversary of Juliusz Mieroszewski’s birth and the 50th anniversary of his death coincide. For the Mieroszewski Centre, we designed the visual identity for an information campaign devoted to his legacy and the continued relevance of his ideas. The communication was built around the message: “A voice we need again, because the questions he asked have returned with new force.”
(02) Creative Premise
We brought an archival photograph of Mieroszewski into a contemporary visual language by processing it in Processing and constructing the portrait from dots of varying scale. The campaign was aimed at audiences of different ages, so we introduced a varied colour palette and shifted the emphasis from Mieroszewski’s image to his words and ideas.
(03) Big Idea
Content became the primary material of the identity. Mieroszewski’s quotations and ideas do not serve as captions to his portrait; instead, they build the compositions of posters, cards and animations. In the pocket-sized leaflet, individual cards present his ideas on subjects including Ukraine, Eastern Europe and imperialism. When the cards – and the ideas they carry – are assembled, they form Mieroszewski’s portrait.
(04) Visual Mechanism
The dotted portrait of Mieroszewski is combined with bold typography and blocks of colour. More intense colour combinations were used to create stronger messages, including those aimed at students and younger audiences, while more restrained variants based on mustard tones introduced a calmer register into the campaign’s visual language.
(05) Activation
We developed the campaign across printed materials, including posters, a biographical publication, a pocket-sized card leaflet, postcards, stickers, roll-up banners and other promotional items. We also created social media communication and animations used online and during events.
