We define what matters.
We engage people.
rich with meaning.
rich with meaning.
Building a brand takes
balance,
creativity, and character –
every move counts.
The goal:
a brand that resonates and inspires.
Building a brand takes balance, creativity, and character — every move counts. The goal: a brand that resonates and inspires.
We are a team of different personalities
and experiences.
Every brand has its own character and its own challenges – which is why we talk before we design.
GAMEPLAN is dobosz.studio’s approach to branding projects – from brand strategy and visual identity to implementation. Five stages structure the work, decisions and outcomes. We tailor the tools to each project’s scale without skipping the stages that are key to the quality of the solution.
Project Definition
We define the problem the project needs to solve and establish how we will know when it has been solved. Workshops, stakeholder conversations and an analysis of the client’s existing communication help us define the scope, priorities, audiences, constraints and criteria that guide every decision that follows.
Tactical Analysis
We examine the brand in action: its offer, communication, audience experience, and position within the competitive landscape. We distinguish between brand, product, organisational, and communication problems. The outcome is a clear diagnosis and a set of hypotheses to test before design begins.
Game Strategy
We define the brand’s role, its position in relation to competitors and audiences, and the way it should communicate. We identify what should make the brand distinctive and which qualities should shape its character. This becomes the foundation for naming, verbal identity and visual identity.
Big Idea
We translate strategy into one creative principle that can become the foundation of the brand’s visual communication system. We develop it through logo, typography, color, imagery, motion and language, then test it across real-world applications. We evaluate the direction against the strategy, distinctiveness and its potential to evolve.
Brand Activation
We prepare the brand for everyday use across the organization: final files, guidelines, templates, assets, and a rollout plan. The toolkit is tailored to the needs of marketing, sales, HR, partners, and external contractors.
For several years, dobosz.studio has developed DSK Law Firm’s visual identity and brand communication. We started working together on a new website, when it became clear that the existing concept did not fully reflect our organisation’s character and ambitions. The proposed solutions quickly became DSK’s new, recognisable face. The collaboration stands out for strong design, clear communication and flexibility. For us, dobosz.studio is a long-term partner.
Nicolaus Copernicus University in Toruń recommends dobosz.studio for comprehensive visual identities marking the 550th anniversary of Nicolaus Copernicus’ birth (2023) and NCU’s 2024/2025 Year of Jubilees (80 years of NCU, 40 years of the Medical Academy, 20 years since the merger). Both projects won competitions. The team showed creativity, attention to detail and a strong grasp of context. Collaboration was timely and dialogue-based.
We have worked with dobosz.studio continuously since 2021, and it has been a very successful relationship. I have never had such good contact with an external company. I could list the advantages: quality of work, understanding of the message, great communication and reliability. I recommend this team to anyone looking for a partner that truly understands your needs… Actually, I don’t! Otherwise they might run out of time for me.
dobosz.studio developed a comprehensive visual identity for the Łódź Special Economic Zone, which became the basis for consistent, modern brand communication. The collaboration was professional, timely and showed an excellent understanding of our needs.
We have worked with dobosz.studio for over 10 years – since the VANK brand was created, with the studio actively involved from the start. Andrzej asks the right questions and maintains consistency with the brand architecture. It is a rare combination of artistic approach and responsible brand thinking, with a strong awareness of the marketing context.