Moment Festival was created as a meeting place for students from the fotoLAB academic society and professional photographers. Exhibitions, talks and workshops dedicated to photography take place in Poznań and Gniezno. Each edition has its own theme – including Moment.Wait, Moment.Tension and Moment.Euphoria.
We built the identity as an open system in which the permanent festival symbol and name combine with the changing theme of each edition. At its core is the gesture of extending the letter M – a moment stretched in time, expressing suspension, anticipation and stepping into the moment. The circle acts as a symbol of pause and focus.
We developed this principle across typography, layouts, posters, digital materials and animation. The extended M changes scale, length and rhythm depending on the format, allowing each edition to establish its own pace and character while remaining recognisable as Moment Festival.
