(01) Project Definition
DSK is one of the leading law firms in Greater Poland, advising companies on large and complex projects, particularly in new technologies, construction, investment and taxation. Our collaboration began with modifications to the design of a new website. We wanted to express the firm’s expertise through a more direct, distinctive language, different from the predictable communication of the legal industry.
(02) Big Idea
We translated complex subjects into original illustrations that show the topic directly while combining real objects in unexpected relationships and scales. A crane may carry an enormous question mark; construction helmets become bridge supports. The subject is immediately recognisable, while disproportion and surprising combinations give the illustrations a distinctive character.
(03) Visual Mechanism
We represent people exclusively through photography and real portraits. In B2B relationships, trust is built by specific DSK experts, so we do not replace their presence with illustrated figures. Illustration interprets problems, industries and legal topics, while photography conveys credibility and directness and shows the people who actually work with clients.
(04) Activation
Our long-term collaboration has included a full rebrand and the development of DSK’s identity across the website, PowerPoint presentations, business cards, brochures, thought-leadership content, social media and graphic support for industry events and trade fairs. The system has evolved with the firm’s needs while retaining shared principles for typography, illustration, photography and composition.
For several years, dobosz.studio has developed DSK Law Firm’s visual identity and brand communication. We started working together on a new website, when it became clear that the existing concept did not fully reflect our organisation’s character and ambitions. The proposed solutions quickly became DSK’s new, recognisable face. The collaboration stands out for strong design, clear communication and flexibility. For us, dobosz.studio is a long-term partner.