ŁSSE combines investor services, technology development, and entrepreneurship programs. Its offer includes numerous initiatives aimed at different audiences, and the Zone has repeatedly ranked among the world’s ten leading economic zones in the fDi Global Free Zones of the Year ranking. The rebrand brought the identity into line with the scale of the organization and created a clearer system for communicating its offer, programs, and initiatives.
The organization’s three core areas call for different kinds of communication. An investor, a startup, and a company building up its team are all looking for different things. Each message needed to signal its subject immediately while retaining a clear connection to the ŁSSE master brand.
We divided the offer into three areas: Planning an Investment, Technology & Innovation, and Business Development. Each received its own distinct functional color. We also created a module that combines the name or logo of an initiative with the ŁSSE mark. Separate rules define how the brand appears alongside the Polish Investment Zone and sub-brands carrying the Powered by endorsement.
The visual identity is built around the idea of overlap. The linear symbol uses overlapping, square-based forms to create a shared space and a sense of depth and movement. The same geometry shapes the icons, patterns, graphic elements, and modules used to organize program communication.
The identity now works across program materials, co-branding rules, icons, patterns, stationery, business cards, email signatures, presentation templates, and roll-up banners.
dobosz.studio developed a comprehensive visual identity for the Łódź Special Economic Zone, which became the basis for consistent, modern brand communication. The collaboration was professional, timely and showed an excellent understanding of our needs.