We developed the project for Platinum Residence, a hotel located in a 1937 villa at 19 Reymonta Street in Poznań. The neoclassical architecture, classical interior layout and art deco details gave the property a distinctive character. The identity needed to connect the hotel, the Reymonta 19 restaurant and the conference spaces, while integrating wayfinding into the historic architecture without competing with its details.
We built the Platinum Residence and Reymonta 19 identities around a shared typographic gesture: a vertical form crossed by a short horizontal line. We developed the motif into room numbers, directional arrows, directional signage and a custom pictogram system. Thin lines, open contours and elongated proportions ensure legibility while maintaining the restraint appropriate to the character of the interiors.
The wayfinding system covers guest rooms, floors, the restaurant, conference rooms, parking, toilets and shared spaces. The logos, typography, icons and signage follow the same formal principles, bringing brand communication and spatial information together in one system throughout the property.
