We have worked with VANK since the brand was founded. For more than a decade, we have developed the branding of this Polish manufacturer of technologically advanced furniture for offices, homes and public spaces. As the company grew, its offering, product collections and communication needs changed, and the identity was consistently expanded with new tools and formats.
The branding included social media communication, press advertising, creative concepts for product brochures and visual design for trade fairs and industry events. As new collections were introduced, we created original line illustrations, individual palettes and icons describing furniture functions and properties. Their geometry defined the rhythm, direction and graphic layouts, also developed in animation.
We began the new website by developing the information architecture and low-fidelity wireframes together with the client. We tested the wireframes with users and used the research findings to refine the layouts and key user journeys. We then designed the website UI and product presentation guidelines, covering packshots, visualisations, proportions and perspective.
We have worked with dobosz.studio for over 10 years – since the VANK brand was created, with the studio actively involved from the start. Andrzej asks the right questions and maintains consistency with the brand architecture. It is a rare combination of artistic approach and responsible brand thinking, with a strong awareness of the marketing context.