Mieroszewski Centre

(01) Project Definition

For the Mieroszewski Centre, we developed the visual identity of the radio drama “Serce. O Juliuszu Mieroszewskim” and the campaign accompanying its premiere. The radio drama was broadcast, among others, on Polish Radio 2. Our scope included a visual system developed across print and digital media.

(02) Creative Premise

The starting points were the script and an archival photograph of Juliusz Mieroszewski. The main premise was to translate the ideas of the radio drama into a contemporary visual language and bring the figure of the Paris-based Kultura columnist closer to today’s audiences. A heart transplant is one of the significant narrative threads in the drama. This motif became the basis for the main visual idea.

(03) Big Idea

We treated the transfer of a heart from one body to another as a metaphor for the flow of ideas, memory and culture. The motif connected the story of the radio drama with Mieroszewski’s thought and its contemporary context. We represented the heart as an unfolded grid – an object ready to be assembled and placed in a new context. Within its geometry, two houses can be seen facing each other. A black window in one of them develops the idea of neighbourhood and the relationship between adjacent spaces.

(04) Visual Mechanism

Our second source material was an archival photograph of Juliusz Mieroszewski. We processed it in the Processing programming environment, transforming the traditional portrait into a digital structure built from points and lines. In this way, the historical source material gained a contemporary form aligned with the project’s main premise. The portrait, geometric heart motif and typography form a shared visual language, developed in different scales and proportions depending on the medium.