(01) Project Definition
GLOBALO is a Polish brand of cooker hoods and kitchen equipment developed over more than two decades. Its previous identity no longer reflected the design of its products or the direction in which the product range was evolving. The rebranding was intended to preserve the brand’s recognition and heritage while bringing its communication closer to the language of contemporary interior design.
(02) Big Idea
The new symbol depicts a table seen from above, surrounded by six chairs – a place for gathering and the central point of the home. Its construction is based on the geometry of the golden ratio and the Flower of Life. The idea of harmony embedded in everyday space is summed up in the tagline Home Harmony.
(03) Visual Mechanism
We developed the geometry of the symbol into repeatable compositions used across brand communication and animation. A restrained palette of warm white, muted green and terracotta references colours found in contemporary interiors and complements GLOBALO’s product design.
(04) Activation
We applied the system to product labelling, the product catalogue, corporate materials, animation and social media communication.
