Poznań Heritage Centre is a municipal cultural institution that tells the story of Poznań and its heritage. For the Centre’s recurring events, we designed distinct visual motifs developed across posters, leaflets and digital communication. Each concept grew out of a specific theme, location or programme and responded to the character of the event.
What connected them was a shared method: we translated each subject into one clear visual idea, then developed it across different formats. Illustration, geometry and typography changed with each event, allowing every edition to develop its own language without creating a single repetitive convention. All remained close to the way the Centre works with heritage – as something living, accessible and connected to the everyday experience of the city.
We developed the motifs across posters, leaflets and digital communication for successive events. The poster for “Spacery po Fest Fyrtlach” received first prize at the 28th National Review of Museum and Heritage Conservation Posters.
