“Wieści Akademickie” is the magazine of Poznań University of Life Sciences. Its previous visual design no longer reflected the university’s contemporary character or the scale of its collaboration with business. The redesign was intended to open the publication to audiences beyond academia and create space for presenting research findings and transferring knowledge and technology to business and the wider economy.
We redesigned the magazine from the ground up – from the masthead, covers, typography, grid and content hierarchy to the structure of its sections and the layout rules for future issues. Original illustrations interpret the theme of each issue, while the internal structure organises interviews, columns, research stories and content on collaboration with business, presenting the university as an active partner for students, doctoral candidates and the business community.
